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As a wedding planner, there are only so many hours in a day to get everything done! From marketing your business to client emails to remembering to pay yourself on time, it’s pretty overwhelming. I love systems and processes, so when I started my wedding planning business, one of the first things I tackled was [...]
8 Things To Automate In Your Wedding Planning Business | Jessica Dum Education

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As a wedding planner, you are focused on all of the fine details. From working with multiple vendors, booking clients, and chasing around getting final payments, there are many things you have to juggle! And while you might pride yourself in your attention to detail, sometimes things slip through the cracks. You get into a [...]
How A CRM System Will Organize Your Wedding Planning Business - Jessica Dum Education


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We look forward to spring and summer wedding days all year long, but there’s also something so special about the fall in Indiana. The colors transition to deeper tones, the sun has a beautiful golden glow, and the landscapes at some of our favorite venues completely transform. And we wanted to share Abbie + Fred's [...]

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What do you think of when I say the word "costs"? As a wedding planner, you probably think of the basics. Expenses like travel, assistants, client gifts, credit card fees, subscriptions, etc. And while these are true costs, one of the biggest mistakes I see planners make is actually what is costing them the most: [...]
3 Time Tracking Mistakes - And How To Fix Them

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We’re always so eager to share the weddings we execute, but what you can’t quite see in the photos is the experience that happens behind the scenes. Even though we count down the days until our couples can finally enjoy their celebrations, we also love going through the process of designing their wedding days with [...]
Summer Laurel Hall wedding in Indianapolis with SB Childs Photography and Isibeal Studio | Jessica Dum Wedding Coordination

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As we continue our off-season prep, it's important to really take a deep dive into your packages and wedding planning services. Your services are the backbone of your business - and often where I find coaching clients losing money.  Often, when you first start your wedding planning business, you just pick your pricing based on [...]
Overhauling Your Wedding Planning Services | Jessica Dum Education