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Knowing your numbers is one of the most important parts of running any business - especially as a wedding planner! Our finances are often a bit more confusing since each client might have different packages and expenses. But that is all the more reason to keep track of everything! One of the biggest game-changers in [...]

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As a wedding planner, you spend a lot of time working with your couples. From initial consultations to dozens of emails back and forth to researching décor and vendors, it adds up quickly! Oftentimes, planners never take the time to track how much time they work on each client's wedding. But we are going to [...]
4 Reasons You Should Be Tracking Your Time Spent on Client Work

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As a wedding planner, you email a lot. And for most of us planners and coordinators, email is our main form of communication with our couples (and their vendors!). Which means a lot of emails, over and over again! As you plan more and more weddings, you start to see a pattern. Some of the [...]
Three Easy Steps To Create Email Templates for Your Wedding Planning Business

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As a wedding planner, you are focused on all of the fine details. From working with multiple vendors, booking clients, and chasing around getting final payments, there are many things you have to juggle! And while you might pride yourself in your attention to detail, sometimes things slip through the cracks. You get into a [...]
How A CRM System Will Organize Your Wedding Planning Business - Jessica Dum Education


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As we enter the fall, we start to enter the off-season in the wedding industry. Fall business winds down, and as wedding planners, we have time to reset, reorganize, and refocus! While things are slower on the wedding front, now is the time to shift your focus to the backend of your business (aka everything [...]
Prepping Your Business In The Off-Season - For Wedding Planners — Jessica Dum Education

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As the weather warms up, so do our busy weekends! As wedding planners and coordinators, our busy seasons mean back-to-back wedding weekends and long hours creating and tweaking timelines and client details. To prepare for your first wave of weddings, let's start with some good old-fashioned spring cleaning and wedding season prep! The start of [...]
Prepare Your Wedding Business For A Busy Season | Jessica Dum Education