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As we enter the fall, we start to enter the off-season in the wedding industry. Fall business winds down, and as wedding planners, we have time to reset, reorganize, and refocus! While things are slower on the wedding front, now is the time to shift your focus to the backend of your business (aka everything [...]
Prepping Your Business In The Off-Season - For Wedding Planners — Jessica Dum Education

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As the weather warms up, so do our busy weekends! As wedding planners and coordinators, our busy seasons mean back-to-back wedding weekends and long hours creating and tweaking timelines and client details. To prepare for your first wave of weddings, let's start with some good old-fashioned spring cleaning and wedding season prep! The start of [...]
Prepare Your Wedding Business For A Busy Season | Jessica Dum Education

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As a wedding planner, you are probably a people-pleaser. It’s in our nature to want to serve! But does your client experience reflect this? Your client experience goes way beyond just the planning process. It is a complete reflection of the experience from the discovery phase, to problem-solving, to the post-wedding experience. And it’s not [...]
Mapping Out Your Client Experience For Wedding Planners + Coordinators | Jessica Dum Education

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Selling your wedding planning services can be pretty terrifying. To this day, I still get a little bit nervous before complimentary consultation calls! However, I have created a tried and true workflow and system for my consultation calls and have gained so much more confidence! I often see my coaching clients ask questions about complimentary [...]
How To Run a Complimentary Consultation for Wedding Planners | Jessica Dum Education

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In every business, there comes a stage where you start to hit walls. You started this wedding planning business with so many incredible ideas! You read all the blogs, put in countless hours of marketing work, and have a few weddings under your belt. But you start to feel a little bit overwhelmed about what [...]
5 signs it's time to invest in coaching - Jessica Dum Education

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Between having limited time due to a busy wedding season and an ever-changing algorithm that often has us wanting to get off Instagram altogether, it can be challenging to find the motivation to show up consistently and continuously create new content. If this is you, know you’re not alone. Today, I want to share my [...]
Wedding planner Instagram Tips