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As a business coach and mentor for fellow wedding planners, I see people undercharging for their services all the time (aka, pricing themselves too low). And when you undercharge your work, you are undermining yourself, your effort, your expertise and your experience. What I see often is, wedding planners lacking confidence in their pricing because [...]
4 tips for increasing your price with confidence by evaluating your fees and charging your worth! Stop comparing yourself to your competition, and instead focus on differentiating yourself and understanding what makes you unique. The more you understand your strengths, the more confidence you will have in your business and in charging what you are really worth. Get 4 pricing strategies for raising your fees as a wedding planner, on the blog!

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In today’s post I want to share the benefits of defining your niche and why I think doing so can elevate your brand. As a company who focuses solely on Day of Wedding Coordination, we’re often asked (more so out of curiosity) if we’ll ever offer more than just day-of services for our couples. And [...]
3 Benefits of Defining Your Niche - How defining your niche can elevated your brand | define your niche, niche marketing, niching services, industry expert, industry leader

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As creative small business owners, we oftentimes get caught up working IN our businesses more than we do ON our businesses. And to be fair, we have to keep up with client work and the everyday nitty gritty in order to stay afloat. Am I right?! But if we have big dreams to scale our [...]
How to Prepare for a Creative Conference | conference tips, creative a heart, business tips, conference prep | Jessica Dum Wedding Coordination

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Have you ever walked into a potential client meeting feeling unprepared or not completely confident in selling your services? Better yet, have you ever walked out of a potential client meeting feeling like you totally blew it? Well friend, me too! When I first started my wedding coordination business, I was not 100% confident in [...]
My proven approach to a potential client meeting that ends in a sale | client meeting, potential client meeting, client consultation, potential client consultation, complimentary consultation, complimentary client consultation, meeting prep, selling services, sell services, land the sale, book the bride, book more brides, ideal client, ideal brides