When I started Jessica Dum Wedding Coordination, I knew from the beginning I wanted to niche down. While most planners offer partial and full-service planning, I wanted JDWC to specialize in the execution side of wedding planning and solely focus on Day of Wedding Coordination. This was hands down the best decision I ever made [...]

In today’s post I want to share the benefits of defining your niche and why I think doing so can elevate your brand. As a company who focuses solely on Day of Wedding Coordination, we’re often asked (more so out of curiosity) if we’ll ever offer more than just day-of services for our couples. And [...]