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Over the last several years, I’ve been coaching and mentoring fellow wedding planners and coordinators who want to grow their wedding planning businesses and get more wedding inquiries. Chatting with fellow wedding planners about this has quickly become a new favorite thing of mine, because I’ve been there. I created JDWC from a place of [...]
5 Ways to Get More Wedding Inquiries | grow your wedding planning business, grow your wedding biz, wedding planner tips, business tips, ideal brides, ideal clients, wedding planner

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While most of us Wedding Planners and Coordinators are still in the thick of our fall wedding seasons, it’s important to remember that engagement season is right around the corner! With nearly 40% of engagements occurring between the months of November and February, we can’t discount that now is the time to shift our focus [...]
How to Prepare for Engagement Season as a Wedding Planner | wedding planner tips, engagement season prep, business tips

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When I started Jessica Dum Wedding Coordination, I knew from the beginning I wanted to niche down. While most planners offer partial and full-service planning, I wanted JDWC to specialize in the execution side of wedding planning and solely focus on Day of Wedding Coordination. This was hands down the best decision I ever made [...]

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As a business coach and mentor for fellow wedding planners, I see people undercharging for their services all the time (aka, pricing themselves too low). And when you undercharge your work, you are undermining yourself, your effort, your expertise and your experience. What I see often is, wedding planners lacking confidence in their pricing because [...]
4 tips for increasing your price with confidence by evaluating your fees and charging your worth! Stop comparing yourself to your competition, and instead focus on differentiating yourself and understanding what makes you unique. The more you understand your strengths, the more confidence you will have in your business and in charging what you are really worth. Get 4 pricing strategies for raising your fees as a wedding planner, on the blog!

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As a small business owner, it’s imperative to find the right business resources and tools to assist in making your life easier and as productive as possible. Over the years, I’ve tried, tested and discovered many great tools that I use in all aspects of my wedding coordination business – from social media scheduling to [...]

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In today’s post I want to share the benefits of defining your niche and why I think doing so can elevate your brand. As a company who focuses solely on Day of Wedding Coordination, we’re often asked (more so out of curiosity) if we’ll ever offer more than just day-of services for our couples. And [...]
3 Benefits of Defining Your Niche - How defining your niche can elevated your brand | define your niche, niche marketing, niching services, industry expert, industry leader