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In today’s post I want to share the benefits of defining your niche and why I think doing so can elevate your brand. As a company who focuses solely on Day of Wedding Coordination, we’re often asked (more so out of curiosity) if we’ll ever offer more than just day-of services for our couples. And [...]
3 Benefits of Defining Your Niche - How defining your niche can elevated your brand | define your niche, niche marketing, niching services, industry expert, industry leader

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Have you ever walked into a potential client meeting feeling unprepared or not completely confident in selling your services? Better yet, have you ever walked out of a potential client meeting feeling like you totally blew it? Well friend, me too! When I first started my wedding coordination business, I was not 100% confident in [...]
My proven approach to a potential client meeting that ends in a sale | client meeting, potential client meeting, client consultation, potential client consultation, complimentary consultation, complimentary client consultation, meeting prep, selling services, sell services, land the sale, book the bride, book more brides, ideal client, ideal brides

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I know starting a business as a new wedding planner can be overwhelming. It can be scary putting yourself out there and taking a leap of faith. Trust me, I’ve been there. Whether you’ve always known you wanted to start your own wedding planning business or it’s something that you came to love later on, [...]
8 Tips for a New Wedding Planner | wedding planners, new planner, wedding planning, wedding planning biz, wedding planning business, planning business, start a business, start a wedding planning business, wedding planner tips, tips for wedding planners, tips for planners

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Today I want to talk about attracting ideal brides. If you are a new wedding planner, you may consider anyone who wants to pay you as your ideal client. And while that is a perfectly normal feeling when you’re just starting out, I bet you’ve had your fair share of less than ideal brides that may [...]
4 Tips to Attracting Ideal Brides for New Wedding Planners; Ideal Brides; Attract Ideal Brides; Attracting ideal clients; ideal client | Jessica Dum Wedding Coordination