While most of us Wedding Planners and Coordinators are still in the thick of our fall wedding seasons, it’s important to remember that engagement season is right around the corner! With nearly 40% of engagements occurring between the months of November and February, we can’t discount that now is the time to shift our focus [...]

What do you think of when I say the word "costs"? As a wedding planner, you probably think of the basics. Expenses like travel, assistants, client gifts, credit card fees, subscriptions, etc. And while these are true costs, one of the biggest mistakes I see planners make is actually what is costing them the most: [...]

Have you given any consideration to your follow-up sales process lately? It’s so important, and yet it’s often forgotten or underutilized by wedding planners. Let's take a minute to imagine two scenarios: You've just hopped off a complimentary consultation call with a prospective couple. They seem like a great fit! You really connected with the couple [...]

Selling your wedding planning services can be pretty terrifying. To this day, I still get a little bit nervous before complimentary consultation calls! However, I have created a tried and true workflow and system for my consultation calls and have gained so much more confidence! I often see my coaching clients ask questions about complimentary [...]

5 Benefits of using email templates. Have you ever heard the phrase “time is money”? Well, it could not be more true – especially when you own your own business. And it is something I for one have learned the hard way as a small business owner. When I first started my wedding coordination business, [...]

As a business coach and mentor for fellow wedding planners, I see people undercharging for their services all the time (aka, pricing themselves too low). And when you undercharge your work, you are undermining yourself, your effort, your expertise and your experience. What I see often is, wedding planners lacking confidence in their pricing because [...]