5 Benefits of using email templates.
Have you ever heard the phrase “time is money”?
Well, it could not be more true – especially when you own your own business. And it is something I for one have learned the hard way as a small business owner.
When I first started my wedding coordination business, I often found myself running in circles – wasting time doing things that did nothing to increase my bottom line, generate income or move the needle forward. Aka not making me any money.
One of those time sucks? My inbox.
Now, let me tell you something. I pride myself in being extremely detail oriented when it comes to client and vendor communication – putting probably a little too much effort into making sure every email is absolutely perfect before pressing send.
But what I didn’t realize was that I was wasting an excessive amount of time every year, reinventing the wheel with every new email I wrote.
In light of this, I set out to consolidate the time I spend creating and responding to emails by formulating my thoughts in a systematic manner and in turn created email templates! I wrote email templates for things as multifaceted as on-boarding a new client to requesting details and decisions from them and confirming logistics with their wedding vendors. And I even wrote email templates for things as simple as following up with a prospective client to updating vendors with changes to saying thank you and asking for a testimonial.
Any email I found myself writing more than once, I created email templates for. And today I want to share 5 reasons why I think every wedding planner should implement email templates into their client workflow today!
01. Increases productivity + saves you time
By implementing email templates into your client workflow, you only have to do the leg work once. After that, all you have to do is pull the desired email template and then tweak and adjust the email copy to best fit the particular client project you’re working on – ultimately allowing you to respond to client and vendor emails quickly and efficiently so you can focus your attention on more of what moves the needle forward.
02. Elevates the client experience
Professional, organized and well thought out emails that take clients through every step of the planning process will make them feel comfortable and confident in you as their trusted wedding planner or coordinator.
03. Reduces the margin for error
Gone are the days where you are continuously typing and re-typing the same emails over and over again, therefore reducing the margin for error. With email templates, you eliminate the risk of sending incorrect messages or failing to include essential components that could result in potentially awkward or significant consequences.
04. Improves communication
Whether you’re communicating with prospective clients, current clients or a client’s wedding vendors, email templates will improve your communication and keep both your clients and their vendors on the same page throughout the entire wedding planning process.
05. Creates brand consistency
Once email templates have been tried and tested, you can start to use a format that will never let you down. If you have a team – email templates are important as ever in order to create consistency amongst the brand as a whole. With email templates, every team member is able to communicate and correspond with clients and their vendors just as you would.
Okay, I know what you may be thinking: “Jess, I love this idea but I don’t have the TIME to sit down, think through and type out every last email I write to my clients and all of their wedding vendors. There’s just too many, and I don’t have the brain space to go there right now.”
Trust me, I get it. And you’re in luck!
I’ve written, tested and tweaked over 40+ emails that my team and I use to communicate with both prospective and current clients, as well as their wedding vendors throughout the months leading up to a client’s wedding day. I’ve done the work for you and you too can have the exact email copy I use that has saved myself and my team HUNDREDS of hours, and taken our client experience from mediocre to extraordinary just by implementing email templates.
So whether you’re new to wedding planning or simply looking to make better use of your time – I promise you, you won’t regret having formulated emails ready at a moments notice!
Are you ready to impress your clients and their vendors? Swipe my email copy today!
Xo,
Jess
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Invest in yourself with email templates that will take your wedding planning business to the next level – impressing not only your clients, but their wedding vendors too! Snag the exact email copy that saves me and my team HUNDREDS of hours every year, plus it creates brand consistency, increases my productivity and elevates the client experience from start to finish! Stop wasting precious time typing and retyping emails to clients and their vendors, when you could have more freedom from your inbox to do more of what moves the needle forward!
