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As the weather warms up, so do our busy weekends! As wedding planners and coordinators, our busy seasons mean back-to-back wedding weekends and long hours creating and tweaking timelines and client details. To prepare for your first wave of weddings, let's start with some good old-fashioned spring cleaning and wedding season prep! The start of [...]
Prepare Your Wedding Business For A Busy Season | Jessica Dum Education

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Congratulations! Your Complimentary Consultation went great, and your client is ready to book! You’ve popped some champagne to celebrate, but now what? What steps do you need to take to make sure they start working with you with ease and don’t double guess their decision to book you? That is where your onboarding process comes in! [...]
Common Onboarding Mistakes (And How To Fix Them) | Jessica Dum Education

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As a wedding planner, you are probably a people-pleaser. It’s in our nature to want to serve! But does your client experience reflect this? Your client experience goes way beyond just the planning process. It is a complete reflection of the experience from the discovery phase, to problem-solving, to the post-wedding experience. And it’s not [...]
Mapping Out Your Client Experience For Wedding Planners + Coordinators | Jessica Dum Education

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Have you given any consideration to your follow-up sales process lately? It’s so important, and yet it’s often forgotten or underutilized by wedding planners. Let's take a minute to imagine two scenarios: You've just hopped off a complimentary consultation call with a prospective couple. They seem like a great fit! You really connected with the couple [...]
the follow up sales process for wedding planners

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Selling your wedding planning services can be pretty terrifying. To this day, I still get a little bit nervous before complimentary consultation calls! However, I have created a tried and true workflow and system for my consultation calls and have gained so much more confidence! I often see my coaching clients ask questions about complimentary [...]
How To Run a Complimentary Consultation for Wedding Planners | Jessica Dum Education

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As a wedding planner, there are only so many hours in a day to get everything done! From marketing your business to client emails to remembering to pay yourself on time, it’s pretty overwhelming. I love systems and processes, so when I started my wedding planning business, one of the first things I tackled was [...]
8 Things To Automate In Your Wedding Planning Business | Jessica Dum Education