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While most of us Wedding Planners and Coordinators are still in the thick of our fall wedding seasons, it’s important to remember that engagement season is right around the corner! With nearly 40% of engagements occurring between the months of November and February, we can’t discount that now is the time to shift our focus [...]
How to Prepare for Engagement Season as a Wedding Planner | wedding planner tips, engagement season prep, business tips

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Knowing your numbers is one of the most important parts of running any business - especially as a wedding planner! Our finances are often a bit more confusing since each client might have different packages and expenses. But that is all the more reason to keep track of everything! One of the biggest game-changers in [...]

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One of the tasks we spend a lot of time on as wedding planners is creating and managing timelines. And it can be quite overwhelming, especially during a busy wedding season! After executing countless weddings, I have created a system that I use to organize and manage my client’s wedding day timelines. This system has [...]
create wedding day timelines

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As we enter the fall, we start to enter the off-season in the wedding industry. Fall business winds down, and as wedding planners, we have time to reset, reorganize, and refocus! While things are slower on the wedding front, now is the time to shift your focus to the backend of your business (aka everything [...]
Prepping Your Business In The Off-Season - For Wedding Planners — Jessica Dum Education

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As a wedding planner, you are probably a people-pleaser. It’s in our nature to want to serve! But does your client experience reflect this? Your client experience goes way beyond just the planning process. It is a complete reflection of the experience from the discovery phase, to problem-solving, to the post-wedding experience. And it’s not [...]
Mapping Out Your Client Experience For Wedding Planners + Coordinators | Jessica Dum Education

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Selling your wedding planning services can be pretty terrifying. To this day, I still get a little bit nervous before complimentary consultation calls! However, I have created a tried and true workflow and system for my consultation calls and have gained so much more confidence! I often see my coaching clients ask questions about complimentary [...]
How To Run a Complimentary Consultation for Wedding Planners | Jessica Dum Education