We’ve all heard the term SEO (Search Engine Optimization) –– and if you haven’t, Google it now. You’ll thank me later! –– and know that it’s important for the longevity of our businesses.
So why do so many of us let it go by the wayside?
Maybe you’re intimidated by it.
Maybe you don’t feel like you have the time or energy to understand it.
Or, maybe you think if you ignore it, it’ll just go away and won’t really affect your business. #truthbomb
Whether we’re new in business, or several years in, SEO should be top of mind if we want to increase our visibility, get our name out there and reach our ideal clients.
Simply pressing ‘publish’ on a new website won’t cut it these days. Millions of businesses are vying for that top spot on Google because they know that’s where their customers are.
01. Claim your Google listing
The first step towards improving your Google ranking (and one often skipped by new businesses) is to claim your business listing via Google My Business. A business listing will increase your visibility, allow users to see the information they need at a glance and give you the opportunity to ask for and showcase reviews, photos/videos of your work and so much more.
02. Optimize your website with keywords
Keywords (AKA ‘Search Queries’) are a list of words and phrases your ideal clients are typing in to Google to get the services they need. I suggest coming up with a minimum of 40-50+ keywords for phrases that are relevant to your business and plugging them into the SEO settings of your website.
- Business specific (ex. Jessica Dum Wedding Coordination, JDWC, Jessica Dum Weddings..)
- Location specific (ex. Indianapolis Day of Wedding Coordinator, Indiana Wedding Coordinator, Indianapolis Brides..) and
- Industry specific (ex. Wedding Coordinator, Day of Wedding Coordinator, Wedding Coordination..)
03. Write keyword heavy blogs
Before you write me off here, trust me when I say blogging will without a doubt increase your visibility and improve your Google ranking. Blogging consistently will not only position you as an expert in your industry, but it drives more traffic to your website, can help convert that traffic into leads and builds authority in your niche and local market.
04. List your business on other online directories
Online listings, reviews and links from other trusted sites (ex. Yelp, Facebook, WeddingWire and The Knot) send signals to Google that figure into its ranking algorithm and can in turn show up on the 1st page of a Google search.
05. Ask for reviews on Google
Wedding planners often encourage clients to review their services on sites like Wedding Wire and The Knot (Facebook too). And while receiving reviews on those platforms are important (see #4 above), we should also be directing past clients to review us on Google (the #1 search engine in the world). Reviews on Google will help you rank higher in search results and in turn improve your SEO and overall Google ranking.
P.S. Curious how I ask brides for reviews on all 4 sites (Google, Facebook, Wedding Wire and The Knot), without sounding desperate?
Not only will you receive the exact copy I use for requesting reviews, but you’ll get 42 other email templates that will improve communication with your clients and their vendors, increase your productivity and ultimately give you more freedom from your inbox!
Additionally, email templates will also reduce the margin of error and take the guesswork out of what to say from client to client and vendor to vendor.
Having email templates in your wedding planning business is just one simple way to instantly improve the client experience. And I know you won’t regret gaining the time back either!