Happy Wednesday, friends! We are so excited to share the launch of our rebrand and new website with you today! We have spent the last several months working to create a brand and website that reflects the personalized and elevated experience we provide each of our couples!
From the olive branch to the timeless yet modern aesthetic – we hope our fresh design and online home captures the exceptional and inviting approach we take in executing every wedding!
In honor of launch day, I want to give you a little peek into the vision and intention behind this exciting change – and what you can expect from us moving forward!
THE VISION
When I initially started the rebrand process with Kelly and Andra of With Grace & Gold, I didn’t have a clear picture of what I wanted our new brand to look like.
I did however know what I wanted it to feel like.
I wanted prospective clients to feel that they would be well taken care of from day one with our team by their side. I wanted them to feel comfortable and at ease. I wanted them to feel a connection with us, our personalities and our perspective on what we can bring to the table. And I wanted them to feel like they could relate to us and feel confident in our ability to execute their wedding day exactly how they’ve envisioned it.
The client experience is, and always has been, at the center of our work. Our goal is to put our client’s vision first and foremost. With that in mind, I wanted our branding and website to be relatable, inviting, and friendly. I knew I also wanted it to be bright and clean, yet natural and warm.
Well, Kelly and Andra took that and created magic for us! Their branding and design process was so efficient, streamlined and organized that it allowed us to continue serving and love on our clients while they worked behind the scenes doing what they do best!
We couldn’t possibly be more excited with the final product and only hope that it resonates just as much with you, too!
THE INTENTION BEHIND OUR NEW BRAND
So why the change?
Good question! I honestly don’t have a great answer for that. I will always have a special place in my heart for our original branding, but there was something inside of me that knew it was time for a change.
And if there’s one thing I’ve learned in just six short years in business, it’s that change is okay! In fact, it’s more than okay – it is inevitable. It is good for the vision in your heart to evolve and transform. Because the minute it stops, is the moment you’ve stopped growing.
As our company has grown and evolved over the years, so too has our experience and the couples we serve! Because of that, I wanted our brand and web design to be reflective of our genuine approach and the elevated experience we provide each of our couples.
WHAT YOU CAN EXPECT
We may have a new look, but we are the same energetic, detail-loving group of ladies! We will continue to solely offer Day of Wedding Coordination services for the Indianapolis and surrounding areas (we LOVE to travel, too!!), but you can also expect to see more planning tips and resources for brides, more education for fellow wedding planners and we’ll of course continue to love on our clients just as we always have!
So cheers to this new chapter!!
I invite you to take a look around our new website, and hope you love it as much as we do!
Xo,
Jess
P.S. Stay tuned for a fun GIVEAWAY we’ll be sharing on Instagram tonight. Be sure to follow along at @jdwc_weddings for all the fun! Spoiler: it’s a few of our favorite things!! 🙂
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