You probably keep hearing online reasons to blog for your wedding business. But I know that when you are busy planning, adding another item to your plate is not something you are looking to do!
However, blogging is such an important part of any wedding planner’s marketing strategy. It takes time and effort, but a good blog is so worth it. One of the biggest reasons is that YOU own it! Unlike social media, which comes and goes (and sometimes doesn’t even work!), your blog and website is something that you can control. You don’t have to worry about what the algorithm is looking for this week.
Ever since we started blogging for our wedding planning business, we have seen such a huge return on our investment! Time and time again, we get couples who find us on Google, which is all thanks to our blogging strategy. Still not sure if blogging is for you? Today, I’ll be sharing five reasons to blog, and a few tips to get you started.
Reasons to blog
Beyond owning your own content, there are so many reasons you should be blogging as a wedding planner.
01. Blogging builds your credibility
Blogging is one the best ways to establish credibility and demonstrate your expertise. This makes it so important for any service provider, including wedding planners. Each blog is an opportunity to share your knowledge and show your potential clients what you can do for them. If you position yourself as an expert in your blog posts, then potential clients are more likely to see the value of hiring a wedding planner in general and hiring you. You’re showing them that you are a great source of information and that you are trustworthy with their wedding.
02. Blogging drives traffic to your site
You can more easily drive traffic to your site with blogging. Not only can you post your blog posts on Pinterest, Facebook, and Instagram, but blogging brings in organic search traffic. You’re creating so many different ways for your potential clients to find you! While couples search on social media, the #1 place they are going to be looking is on Google. Consistent blogging can get your page higher up on the Google rankings, and get your website in front of those couples.
03. Blogs give you content for social media
Related to driving traffic to your site, having content for social media is another one of our favorite reasons to blog. Blogging provides you with content that you can repurpose and break down for different platforms. Your blog is a great foundation for all of your content marketing! Because it’s long-form content, there are so many different ways you can break it down. If you’ve got a good blog, you can break down each blog post into several social media posts. Trust me: it’s so much easier to break down a blog into short Instagram captions than it is to open up Instagram and start typing. You’ll never run out of content if you learn how to repurpose your long-form blog posts!
04. Blogs can help you book more weddings
On top of all the other great reasons to blog, blogging is a great way to increase your bookings and fill up your calendar! A blog shows your potential clients who you are and how you can help them. It also showcases what is unique about working with you! With your blog, you can provide useful and evergreen information to your readers that helps make them more comfortable with booking you.
Each blog is also an opportunity to sell your services. Every blog post should finish with a call to action that tells your reader what to do next, and this is the place to tell your readers how you can help them and then link to your contact page. It’s not salesy (which I know is never fun) because you just provided them with so much value. You’ve bought some goodwill, so you can use that goodwill to get them to your services or contact page!
05. Blogging improves SEO
One of the best (and often overlooked reasons) to blog is SEO. Blogging is the best way to improve the SEO of your website. First of all, Google loves fresh content. So, if you’re constantly giving Google new content to crawl by blogging, then Google is more likely to show your website to others. New content tells the search engine that you’re staying up to date and relevant. Not only that, but blogging is a great opportunity to link your website and connect yourself with other websites. You can connect your blog posts and pages with internal links, which is another thing Google loves. Plus, when you link to other vendors in your blog posts, you’re doing even more to boost your SEO!
Most importantly, blogging is an opportunity to authentically add tons of relevant keywords to your website. You can blog real weddings in your market and use the venues as keywords. You can give general wedding advice or give advice specific to your location. Educational posts are another great way to add keywords. This makes it much easier for people to find your content.
At the end of the day, always think, SEO, SEO, SEO. No matter how popular Instagram is, we have to remember that Google is the LEADING search engine, and we need to put our focus where it’s most likely to be helpful. While a social media presence should still be important, more planners should put a priority on learning basic SEO knowledge and blogging to attract more ideal clients in their local market.
Tips for creating great content
With so many great reasons to blog, it’s worth focusing on creating great blog content! When it comes to creating your blog, there are some things to keep in mind so you can get the most out of them as possible.
01. Focus on providing valuable content
Your blog posts should not just be images. Not only does this waste the SEO potential of your blog post, but it keeps you from really showing how you provided value to your couple. When it comes to real weddings, your blog posts should be at least 300 words. For educational content, you should have AT LEAST 500 words. 800 to 1,000 words is better because it forces you to really break down the topic and provide your reader with tons of value.
You’ll also want to spend time creating evergreen content. These are topics with consistent interest and search volume over time. These evergreen posts provide value repeatedly, and they serve your niche over and over and over.
02. Make sure your content is readable and engaging.
By readable, we mean easy to read. People skim, so it’s important to capture their attention and then hold it. On top of an attention-grabbing title with an emphasis on venue and location, you’ll want to break down your content. After your captivating lead paragraph, you’ll want a series of subheadings that break up the body of your blog post. You should have a maximum of two to four sentences per paragraph, and no more than 300 words per subheading. Bulleted or number lists are always a great way to capture and keep attention. On top of this, you can add links to related posts to keep readers on your site longer (and help with SEO!). Don’t forget to link to the other vendors too!
03. Pay attention to your images
As a wedding planner, you know your images are important! But you want to make sure they’re optimized for SEO so more people can find them. The way you do this is by optimizing your blog post image names and adding alt text.
To optimize your image names, you should rename them descriptively with location, wedding photographer, and your business name in the file name. This way Google bots can read what the image is about.
(For example, Summer-Laurel-Hall-Terrace-Wedding-With-Jenny-Haas-Photography-Indianapolis-Indiana-Jessica-Dum-Wedding-Coordination.)
Then, add alt text AKA alternative text to your images to help Google and other search engines find them too. Be sure to describe the image using keywords in your alt text. Alt text makes your blog images more accessible too! It’s helpful for the visually impaired, but it will also populate if your image won’t load for some reason.
However, this doesn’t just include images of your work, but your graphics. You can use Canva to create amazing social media graphics. You’ll want pinnable graphics for Pinterest, IG post graphics, and Stories/Reels graphics.
I get it, blogging takes a lot of time. I won’t sugarcoat it. Even if you know all the reasons to blog, it can be hard to get started. We definitely recommend batch-creating blog posts and scheduling them in advance. That way you know what’s coming, and you’re not scrambling to create new content every week. If you’re not sure how to do that, you can steal my blogging workflow!