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While most of us Wedding Planners and Coordinators are still in the thick of our fall wedding seasons, it’s important to remember that engagement season is right around the corner! With nearly 40% of engagements occurring between the months of November and February, we can’t discount that now is the time to shift our focus [...]
How to Prepare for Engagement Season as a Wedding Planner | wedding planner tips, engagement season prep, business tips

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Starting, building and maintaining a successful and profitable business is no easy feat.. and being an entrepreneur isn't always as glamorous as it may seem from the outside. While I am so grateful to do what I love every day and have an incredible support system that encourages me daily to keep chasing this little [...]

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In today’s post I want to share the benefits of defining your niche and why I think doing so can elevate your brand. As a company who focuses solely on Day of Wedding Coordination, we’re often asked (more so out of curiosity) if we’ll ever offer more than just day-of services for our couples. And [...]
3 Benefits of Defining Your Niche - How defining your niche can elevated your brand | define your niche, niche marketing, niching services, industry expert, industry leader

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Have you ever walked into a potential client meeting feeling unprepared or not completely confident in selling your services? Better yet, have you ever walked out of a potential client meeting feeling like you totally blew it? Well friend, me too! When I first started my wedding coordination business, I was not 100% confident in [...]
My proven approach to a potential client meeting that ends in a sale | client meeting, potential client meeting, client consultation, potential client consultation, complimentary consultation, complimentary client consultation, meeting prep, selling services, sell services, land the sale, book the bride, book more brides, ideal client, ideal brides

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Clients hire you because they feel a connection with you. They trust you. And they ultimately have confidence that you will manage and execute their wedding plans exactly how they’re envisioning it. If you want to lead productive and successful client meetings in preparation for their wedding day, it’s imperative that we plan, be organized [...]
9 Tips for Successful Client Meetings with your Brides | wedding planner tips; successful client consultations; bridal consultations; client meetings; client consultations

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Happy Wednesday, friends! We are so excited to share the launch of our rebrand and new website with you today! We have spent the last several months working to create a brand and website that reflects the personalized and elevated experience we provide each of our couples! From the olive branch to the timeless yet modern [...]
Rebrand; New Website | Announcing the rebrand + new website of Jessica Dum Wedding Coordination by With Grace & Gold