While most of us Wedding Planners and Coordinators are still in the thick of our fall wedding seasons, it’s important to remember that engagement season is right around the corner! With nearly 40% of engagements occurring between the months of November and February, we can’t discount that now is the time to shift our focus [...]

As a business coach and mentor for fellow wedding planners, I see people undercharging for their services all the time (aka, pricing themselves too low). And when you undercharge your work, you are undermining yourself, your effort, your expertise and your experience. What I see often is, wedding planners lacking confidence in their pricing because [...]

Taking a leap of faith to start your wedding planning business is one thing, but having a profitable and sustainable wedding planning business for years to come is another. Planning and executing weddings can be joyful, exciting and a bit hectic for all parties involved, but amidst those emotions, you also need to keep a [...]

In today’s post I want to share the benefits of defining your niche and why I think doing so can elevate your brand. As a company who focuses solely on Day of Wedding Coordination, we’re often asked (more so out of curiosity) if we’ll ever offer more than just day-of services for our couples. And [...]

Over the last several years, I’ve been coaching and mentoring fellow wedding planners and coordinators who want to grow their wedding planning businesses and get more wedding inquiries. Chatting with fellow wedding planners about this has quickly become a new favorite thing of mine, because I’ve been there. I created JDWC from a place of [...]

I know starting a business as a new wedding planner can be overwhelming. It can be scary putting yourself out there and taking a leap of faith. Trust me, I’ve been there. Whether you’ve always known you wanted to start your own wedding planning business or it’s something that you came to love later on, [...]